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High-end natural golden glow

With his unique take on self tanning, James was the first person to put skincare and tanning in the spotlight. Each product in the range has been devised by James himself.

The result, a concise edition of versatile, innovative tanning products rich in skin care elements (or as we like to call them, tanning hybrids), which adapt to any skin type and tone
All his products have been formulated with Tantone technology, which guarantees the most natural shine ever.

In addition, his tanning innovations have been tried, tested on the red carpet, haunted, and “instagramed” by James’s star-studded list of VIP clients: Cara Delevinge, Ellie Goulding and Rosie Huntingdon-Whitely, among many others.

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